Business Identification: Signage Uses And Requirements

Business identification signs are a key method for your construction company to get its name out. Whether you primarily work on residential projects or do full business make-overs, job-site signs are both a necessity and a marketing opportunity. A few simple signs can result in an influx of new business, while still serving other purposes on the job site.

Know the Law

Signage size and placement limitations vary by city and are often dependent upon local code requirements. For example, some cities only allow small yard signs in residential lots, but will allow larger signs for a commercial project. Find out the local laws governing construction business signs before ordering. If you work on both residential and business projects, you may need to keep signs in a variety of sizes and styles on hand.

Design It Right

For a basic business identification sign, your company's contact information is the most important element to include on the sign. Your company name or logo should take center stage, followed by your company phone number or web address. Keep the design simple and uncluttered so passing motorists can easily view and absorb the information.

Don't Skip the Barricades

If your projects require fencing or sidewalk closures, branded fence and barricade signs alert others to the obstruction while also featuring your business name. Simple banners or coroplast signs attached to the fence informing pedestrians of the closure, along with your business name on the bottom, are a better option than general construction closure signs. These achieve two goals – getting your business name out there and providing the proper warnings as usually required by law.

Use Signs to Build Project Excitement

Large projects, especially those of a commercial variety, benefit from signage that shows the expected outcome of the project. You can use these signs on empty lots where construction is just beginning, or for projects where you are performing a complete facelift. The sign should feature a detailed drawing of the final look of the project, along with a projected finish date. Naturally, it should also include your contact information and business name.

Brand the Courtesy Signs

Projects that are proceeding while a business client remains open will require courtesy signs. These will direct the business's customers on where to park and possibly be the only signage available for the business client during construction. If you provide the courtesy signs, make sure to include your construction company name on them. Whether it's a simple "We're Still Open" sign or a full recreation of the business's former sign on a banner, indicating that the project is being done by your company helps spread your name.

Place your identification signs where they can be easily viewed by both passing motorists and pedestrians, but avoid placement that can impede visibility.

Contact a sign company in order to create the right signs for marketing your business. 

Share